Gatorade. Hazlos Sudar

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As part of Gatorade's global campaign Make Them Sweat, Brands&People contacted us to work on the football/soccer side for Mexico. Hazlos Sudar portrays the most iconic players and moments of Mexican football in a dynamic, high contrast and colorful illustration campaign.

The job was to bring a style born from our previous encounter with the brand (Be Like Mike) and translate it to the sport in hand. As we all know football runs fast and furious. We wanted to take those elements and propose a hard-edged, high contrast approach to the illustration. The result is a series of explosive and passionate images that appeal to football and sport fans alike.